I developed the visual identity for The Future X – an American Pop Group created in collaboration between Simon Fuller (Spice Girls, S Club) and TikTok. This included a tailored logo and concept where each member had a custom 'X' and colour, also encouraging fans to create their own personalised designs. This identity extended to visuals and merchandise for their performances in Brazil, Portugal, UK and as the selected artist for the Honda Civic Tour across the US, helping to establish a distinctive, fan-engaged brand experience.