I have collaborated with Nicole and Lauren Dodds, the wonderful owners of an independent bakery called Afternoon Crumbs, on both their marketing and retail designs. Since 2021, I’ve had fun designing seasonal gift items, including holiday-themed wrapping paper, greeting cards, and mugs, using their sweet treats as inspiration. This has given them another layer of retail opportunities that match their baked goods, are great gifting ideas for customers and further promote their brand. These product designs were a key feature of their pop up shop in John Lewis, Christmas 2022.